How To Grow Your Instagram as a Photographer

Every photographer needs to showcase their art and Instagram is by far the best platform to do so. You can increase interest in your work, build a following, find more clients, and communicate with other pros. Follow our simple tips to make the most of the social media platform.

Find Your Niche and Stick to It

Yes, it's an artist's job to experiment and bend genres but social media platforms reward those with a defined brand. Your photos need to have a common thread and your page has to look coherent. You may choose to focus on portrait photography, fashion, minimalism, food photography, travel and so much more. You have a lot of freedom to make it personal to you while keeping consistent. Try using a similar color grading for all photos to tie your page all together.

Post Your Best and Most Personal Photos

Don't forget that you're using Instagram to showcase your skills as a photographer, so only choose the best pictures to post. This will help you maintain a look of quality and will entice more people to follow you. You want to create a feed that's predictable — followers know that you post travel photos, for instance — yet each photo is somewhat unique.

Every now and then, post a behind-the-scenes photo or a personal picture. This will make your followers feel closer to you and grow their loyalty.

Don't Forget the Captions

While your photos are the ones that catch your audience's attention, your captions can get people to stay on your page for longer.   A good caption allows you to tell a story that complements your art and it's a great way to establish a more personal connection to your followers. You can also use captions to facilitate interactions, such as asking open questions or sharing a personal story and asking for feedback.